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Use Cases

What Can You Build with Unomi?

Apache Unomi is a flexible CDP that adapts to many architectures. Here are the most common use cases.

AI & Machine Learning

Data backbone for AI agents & copilots

In an AI-first world, models are only as good as the data they can access. Use Unomi as the real-time customer data layer that feeds AI agents, chatbots, recommendation engines, and predictive models with rich, privacy-compliant context.

  • Feed customer profiles and segments to LLMs for context-aware responses
  • Power recommendation engines with real-time behavioral data
  • Use rules to trigger AI workflows when specific events occur
  • Built-in consent management ensures AI only processes consented data
graph TD
    U["Apache Unomi"] -->|Profiles & Segments| AI["🤖 AI Agent / LLM"]
    U -->|Event Stream| ML["📊 ML Pipeline"]
    AI -->|Personalized Actions| APP["🌐 App / Website"]
    ML -->|Predictions| U
    APP -->|Events| U
Web Personalization

Personalization service for a Web CMS

Track every visitor across your CMS-managed sites. Use profile data to personalize content elements in real time — showing different banners, offers, or articles based on who the visitor is.

  • Track page views, clicks, logins, and custom events via AJAX calls
  • Build user-facing privacy management UIs
  • Manage profiles, segments, goals, and rules from admin interfaces
graph TD
    V["🌐 Visitor"] -->|Page view| CMS["Web CMS"]
    CMS -->|Event| U["Apache Unomi"]
    U -->|Profile + Segments| CMS
    CMS -->|Personalized Content| V
Mobile Analytics

Analytics service for mobile apps

Use Unomi as the backend for native mobile applications. Authenticate users, then send events for button taps, GPS proximity, beacon interactions, and other app actions.

  • REST API works from any mobile SDK or language
  • Track GPS, beacons, and in-app events
  • Expose privacy controls to app users
graph LR
    M["📱 Mobile App"] -->|Auth + Events| U["Apache Unomi"]
    U --> P["Profile Store"]
    U --> S["Segmentation"]
    U --> SC["Scoring"]
    B["📡 Beacons"] -->|Proximity| M
Centralized Profiles

Centralized profile management

Aggregate customer data from CRMs, issue trackers, forums, CMS, and any other system into one unified profile. Anonymous profiles merge automatically when a shared identifier (like an email) is detected.

  • Merge anonymous and identified profiles automatically
  • Build connectors to CRM, support, and commerce systems
  • Open standards-compliant — community-driven connectors
graph TD
    CRM["💼 CRM"] --> U["Apache Unomi"]
    FORUM["💬 Forum"] --> U
    CMS2["🌐 CMS"] --> U
    SHOP["🛒 Commerce"] --> U
    U --> PROFILE["Unified Profile"]
    PROFILE --> SEG["Segments"]
    PROFILE --> EXPORT["Export / Sync"]

Ready to try it?

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